April 25th 2015 marks the 100th year anniversary of the Gallipoli campaign during World War I. NAI Harcourts wish to take this opportunity to remember all of our nation's brave past and present Service Men & Women. The sacrifices these courageous individuals make for the love of our Country and the freedoms we hold will never be forgotten. Lest We Forget.
2nd April 2015
The goal of advertising is to give your property exposure to as many people 'in the market' as possible. The more people aware of your property the better chance you have at increasing demand and eventually getting the best possible deal completed. Having an advertising plan also reduces the risk of wasting money on ineffective advertising and paying more in ongoing cost should the property not be sold/leased.
NAI Harcourts Director, Phil Grant believes the best cost effective methods for commercial property advertising are to have an upgraded property listing on the two main commercial real estate sites – realcommercial.com and commercialrealestate.com and an Agency Advertising signboard located at the property whenever possible. Of course, other advertising avenues may be beneficial depending on the property and target market.
REA Group Ltd, the owners of popular websites realestate.com and realcommercial.com show that 86% of potential buyers use online as their main tool when searching for property, making online being a critical starting point for any property marketing. The use of free listings are essential however REA also shows that upgrading your property listing to a Premiere Property Listing can give your property on average up to 20 times more views and 9 times the enquiries than a standard listing.
A much over looked product of advertising is the Agent and Agency itself. Is your Agent actively advertising your property through such avenues as email’s to the agency’s database, door knocking in the area of the property, calling prospective buyers? Remember, it’s the agent who is advertising your property, are they doing all they can to market your property to maximise exposure?
Another important aspect to remember is how you market your property for inspections, this isn’t as important as a residential property inspection, but ensuring your warehouse or office is free from clutter, and kept tidy does give potential buyers/tenants a better first impression of the property, and also allows them to better visualise the space. This tends to give the potential buyer positive emotional connections to the property, increasing the chance of a deal.
Please feel free to give the team a call anytime if you’d like to discuss the importance of effective advertising or if you’d like more information on Commercial Property.
We hope you had a good Christmas and New Years, and hopefully got to enjoy a bit of a break over the holiday period.
It's hard to believe another year has gone by, it seems they keep getting faster. We're back into it, with plenty of negotiations in play and enquiries coming through.
This year will be a year of change for us, starting with a change of staff as Phil's current Personal Assistant part's ways to go on Maternity Leave, with a new Personal Assistant coming on board late January.
Shortly after in February/March we are moving premises to a much larger, two story office as we have outgrown our current space. It will be in the Aspley Fountain complex, directly across the road from where we are now. Once the move is completed and the new Assistant is completely comfortable in their role, we will be expanding even more, hiring new commercial agents to work in our NAI team.
Plenty of excitement, and hopefully it will be a successful, exciting year for you too! We hope you are back into the swing of things at work, and didn't find it too much of a struggle to get out of 'holiday mode'.
Hi ladies and gents!
Last Friday the 7th of November was the night our office had been preparing for, for quite along time!
Together with Conveyancing Home, NAI Harcourts Pinnacle and Harcourts Pinnacle held a charity gala for Zoe's Angels.
Ivan (NAI Licensee & Principal), Matt (Asset HL), Phil (Our Director) and Charles (Asset HL)
The night went off with a bang, starting with Brazilian dancers, followed by multiple acoustic performances by Nick Trovas, a ukulele performance by Olympic Gold Medalist Matt Mitcham, raffle drawing, lucky door prize drawing, charity auction, and speeches from the Zoe Angels team, as well as some Arthritis sufferers and pediatric rheumatologist, Dr Navid Adib. Between these events the drinks were flowing, we enjoyed a three course meal, and after the event the DJ started the after party.
In total, we raised $35,100 - a huge achievement! We'd like to extend a huge thank you to everyone involved, and who attended and donated!
Click here to see all the photos from the night, and a thank you message from our office Principal, Johnny Lin.
Until Next Time...
Welcome to our new website, just part of our growing social network presence to keep up with the internal growth we are currently experiencing.
NAI Harcourts Pinnacle has achieved great success within a very short period of time since opening. We have developed an impressive portfolio of listings that can be viewed under the 'Search Property' page. Recently, we brought on a Personal Assistant, and are looking forward to hiring 5 new agents in the next 12 months. As an office, the Pinnacle team recently bought a conveyancing firm, and our finance, rental and residential divisions are going form strength to strength.
Our Director - Phil Grant
The Entire Pinnacle Team
Our director, Phil Grant, will be updating this blog page when the need arises. We aim for quality over quantity, bringing you only useful and relevant posts that will include current market updates, Commercial Property news, NAI Harcourts Pinnacle updates, tips and tricks etc.
To kick it off, we'd like to tell you about a charity we are currently actively supporting called Zoe's Angels. Zoe’s Angels brings awareness to children suffering a chronic debilitating rare illness. Juvenile Idiopathic Arthritis is an incurable, painful and often debilitating disease. There are different subforms of Juvenile Arthritis, ranging in severity. Zoe is currently undergoing treatment in France (Her father's homeland) and fortunately, her family is able to fund most of these costs. However, many families struggling with JIA cannot afford treatment, and as it is such a rare disease there is very little funding or charities available to help. Zoe's Angels' aim is to raise money to help these families pay for their treatment. They also sponsor children to go to a camp in NSW where they can meet others with JIA, have fun, make friends and feel less alone.
Our office is holding a Charity Gala on November 7th and Gambaros Restaurant on Caxton Street. There are less than 5 seats left, so get in quick to secure your spot, and if you can't make it, be sure to check back for our post-gala blog entry. More information on the gala can be found here.
Until Next Time...